PRiDE OUT brings the first nationwide ‘virtual’ Pride Ride

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With most Pride events being cancelled because of the pandemic, Pride Out has come up with an innovative solution – the first nationwide ‘virtual’ Pride Ride for LGBTQ+ cyclists!

On Saturday, June 13th, a weekend of social-distanced bike riding will take place where cyclists will be encouraged to dress for the occasion and use #OurPrideRide when sharing any photos of their rides.

The Pride Ride will welcome LGBTQ+ cyclists and their allies to ‘virtually’ come together by posting photos of their rides on social media while wearing a rainbow piece of clothing. This initiative celebrates the LGBTQ+ community and enforces the fact that everyone is welcome to take part in cycling and any other physical activity events, no matter their identity.

The ‘Rainbow Jersey’ was the prize in Leeds in September 2019 when the city hosted the UCI Road World Championship. It symbolises victory and is worn by the reigning world champion cyclists.  With the Pride Ride, now everyone can ride in their own rainbow jersey, and feel like a champ!

To take part in the Pride Ride, riders are asked to:

  • Wear a rainbow piece of clothing on their social-distance ride or even just something brightly coloured
  • Take photos on their ride, tag the riders, and use #OurPrideRide on Strava, Instagram, Twitter and Facebook
  • Share stories from LGBTQ+ cyclists from friends or from cycling organisations and cycling press

To find out more about PRiDE OUT and their events, visit https://www.prideout.co.uk/.

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